Top Indonesian honor for LuLu Group chairman

The prestigious award was recently presented by Indonesian President Joko Widodo to Yusuff Ali M.A., chairman of Lulu Group.

Yusuff Ali M.A., chairman of the Abu Dhabi-based Lulu Group, has been honored by the Indonesian government with the Prima Duta Award 2021, one of the highest honors in the country. The award is given to recognize contributions made in the economic and commercial sectors of Indonesia.
The prestigious award was recently presented by Indonesian President Joko Widodo to Ali at a ceremony held at Emirates Palace in Abu Dhabi, in recognition of the strategic investments made by Lulu Group in Indonesia. The investments have given a huge boost to the country’s economy and created employment opportunities for its citizens.
Also present on the occasion were Mohamed Lutfi, trade minister of Indonesia; Abdullah Al-Dhaheri, UAE ambassador to Indonesia; Hussain Bagis, Indonesian ambassador to the UAE; and other dignitaries.
The Lulu Group has a strong presence in the Indonesian retail sector. It has five hypermarkets across the country and plans to add 30 more, including in Bali, a top tourist destination. The first Lulu Hypermarket at Cakung in Jakarta was inaugurated by president Widodo in 2016.
Apart from retail, Lulu also sources and exports various Indonesian origin food and non-food products including garments, fruits, vegetables, fresh and frozen fish, pre-packed food products, handicrafts, fashion accessories and household items to various countries throughout the group’s retail stores.
The sourcing facilities in Indonesia partners with thousands of Indonesian farmers, fishermen, small-scale entrepreneurs, and medium and large-scale factories among others for this initiative. The group also exports rice, noodles, cookies, potato snacks, wafer biscuits and fish products under the Lulu brand from Indonesia to all the GCC countries.
“Proud and humbled to receive one of the top honors from Indonesia and I am very much thankful to the president and the government of Indonesia. This recognition would further encourage us to have a strong presence in the commercial sector of Indonesia,” said Ali, on receiving the award.